Social media took the world by storm since its inception back in 1997. Six Degrees, which is said to be the first-ever modern social media website, inspired the creation of other social media sites. These include the earlier versions of Friendster and MySpace as well as the most popular one among the list, Facebook.
Given the popularity of social media these days, it’s no wonder businesses take advantage of its popular use. For one thing, social media marketing can help elevate brands in terms of exposure and customer engagement. Since millions of people around the world are on social media these days, what better way to connect to your target customers but through one?
Why business owners should use social media
We should somehow be thankful because we are living with the convenience of technology. Basically, everyone can benefit from using social media as an average citizen and a business owner.
For business owners, however, utilizing social media to promote their products and services. Among benefits business owners can get from using social media include the following.
1. Easier and faster responses
A lot of businesses nowadays have their own social media accounts. In fact, having one is considered an important aspect of business planning. Through social media, businesses can determine feedback from the public with regards to their products and services. These can help in learning more about customer behavior and how they can improve their services further.
2. An easier way to promote the brand
The brand can have the opportunity to promote their products and services and encourage customer interaction. The more posts shared, the wider the mileage the brand can receive. Some brands are able to achieve millions of followers due to frequent updates and engaging content, hence keeping you relevant and present throughout social media sites.
3. Cost-efficient and wide coverage
A lot of brands gained popularity due to their active social media presence. Facebook also has an option for “sponsored content” wherein you can choose your target audience (e.g., location and age). You can also choose how long you will post specific content and pay depending on the duration period. However, some brands are able to achieve social media awareness and gained millions of followers simply through word of mouth.
4. Increasing sales and generating leads
Having daily content on your social media page can help in lead generation. You can also link your social media account to your official company website. With that said, social media can also aid in generating traffic to your website. At the same time, customers can have the opportunity to learn more about your products and services and even lead to purchase.
There are a lot of social media websites these days, all of which provide benefits to all users. It is perhaps one of the most useful communication tools we have nowadays, whether for personal or business purposes. Having that said, we can only imagine how social media will evolve for the next couple of years. For now, businesses can utilize social media in terms of brand awareness, customer engagement, and increase in sales.